Brand experience, by design.

The long-term creative and communications partner for ambitious brands. We design identities, communications and the systems that hold them together, then keep them evolving.

Send a brief How we work

Make design a pillar your business can rely on. Make it a foundation, not an afterthought.

Our mission is to balance information, data and aesthetics so a business can thrive. We focus on a core design, defined early and kept flexible enough to evolve as the business evolves.

Why Bexxter exists

Design is usually planned for after funding, or done as you go. Applied early, it defines your identity, your messaging and the pathways to your audiences, customers and investors.

Evolve

We come into existing brands and explore with you how to steer the business strategically in a new direction.

Redesign

We help brands redesign completely: identity, messaging and every place the brand shows up.

From scratch

We help new brands build their design from the ground up, so it holds as the business grows.

Through every phase, we're the design partner who brings interdisciplinary practice into your business structure.

Five disciplines, one system

Every project is unique, so we combine these differently each time, from concept to execution. Together, that's brand experience.

Brand design

The look and feel: brand identities, applications, activations, brand decks and websites.

Brand communications

The message, from the founder's perspective and the company's. Social media, PR and content.

UI and UX design

Once the world of the brand exists: how people engage with it, and on which platforms.

Societal design

Design that considers who you work with and why. Brands are global, and their impact is too.

Information design

Complex information made clear, including exhibitions, museums and educational content, in the space and online.

What we take on

Monthly work starts with a 3-month minimum. Every engagement is scoped with you, so talk to us for pricing.

Creative and comms retainers

An embedded team for your brand, campaigns and channels, month after month.

Visibility for leaders

Coaching for experts and leaders in the US and Asia who want their work seen.

Events and conferences

Communication design for events: sub-brands of your main brand, on-site and online.

Exhibitions and museums

Educational content designed for the space and for screens, with UX and spatial design.

Workshops and talks

Online sessions for teams on brand, communications and design.

Influencer communication

Strategy and management for influencer and creator partnerships.

Looking to hire Merlyn directly for a project or as a fractional lead? Visit merlynvs.com

Work

Brand design and communications design belong together. Some projects lean one way, most do both.

Brand designBrand system and website redesignSumea Social

Brand and communicationsBrand identity, website and messagingMillionMakers™

Brand and event communicationsFestival identity across two seasonsFreeFlow Festival

Communications designCorporate LinkedIn presenceCorporate clients

Communications designFounder and executive visibilityFounders and leaders

Information and UX designLearning experience for a complex subjectMaster of Comms

UX and information designData literacy appPRISM

UX and interaction designHuman-centred health appLUNARA

Brand designIdentity evolution for a traditional brandLabor Becker, via BLACKSPACE

Brand designBrand system at corporate scaleCWS Workwear, via BLACKSPACE

See it live

Send a brief

Global by default

11countries worked in

2languages, English and German

4continents, remote first and on site when needed

See where our clients are

Founded by Merlyn Selvanathan

Brand and communications designer, trained in communications design in Munich and interaction design in Milan. Raised between Malaysia and New York, now working from Dubai with brands across Asia, Europe and the US. Bex was her childhood name. It now stands for brand experience.

Meet Merlyn

Send a brief

Tell us what you're building. We reply within two working days.

Or email hello@bexxter.com